About Us

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Sewasew Design

about us

Our Story

    Sewasew Design was founded in 2007 by a passionate young mom who was in love with the art of fashion and design. Her name is Sewasew Hailu and nothing was going to stop her from chasing her passion and her dreams! She started with one sewing machine in the back yard of her house and grew to be named one of the top 10 fashion designers in Ethiopia. She toured around the world showcasing traditional Ethiopian apparel and promoting Ethiopian crafts. 

 After going out of business for  about 4 years, we re-launched Sewasew Design in 2020 with 5,000 Birr in the bank, 200,000 Birr in debt, in the middle of the pandemic, and a dream. We set out to create an Ethiopian clothing product that was functional to wear, that we can deliver to customers without needing to take customer’s measurements, and a product that is simple and easy to understand. 

Our ceo


A 24 year old entrepreneur and the CEO of Sewasew Design passionate about business and creating opportunities through business. Watching his talented mother go bankrupt made him passionate about business and after studying business he got to achieve his life long dream of rebuilding his mothers business. 

Our founder


Is a passionate fashion designer who has a long career in creating clothes that capture the beauty of Ethiopian culture in a modern expression. She travelled around the world promoting Ethiopian culture. She has an inspiring story of loosing everything from her business to her personal assets and rebuilding it with her so; a true inspiration to many women.

Fashion Shows by Our Founder